COMMS 416 CAMPAIGN

BACKGROUND

Problem: Fast fashion causes environmental and mental health problems.

Solution: There needs to be a change in the approach to fashion and consumption.

Execution: We wanted to bring light to the problems in the fast fashion industry by becoming a resource for people who want to embrace a more environmentally and mentally sustainable sense of style.

Intro video

MISSION STATEMENT

Move consumers away from fast fashion to improve environmental sustainability and mental health.

https://instagram.com/sustainablestitchings?igshid=42suiz1cv4ly

laurenayn13.wixsite.com/website

CONTRIBUTIONS:

  • intro video
  • editing
  • media planning/social media content

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